BASIS SCIENTIFIC APPROACH
DIGITAL PUBLIC RELATIONS
STRATEGIC & MAINSTREAM PR
What’s the word for Uncluttering Digital PR and making it more PRedictive, PRecise and PRagmatic? PRaddictability.
We believe every organization needs DIGITAL PR. And in a cluttered and confusing domain like PR, you are always at the elements to ensure positive visibility.
PRaddictability brings to you a scientific approach to PR. And a successful one at that!
Our promise of offering PRedictive, PRagmatic and PRecise Digital PR outcomes is not based out of thin air; it is backed by rich and diverse experience of it’s founders coupled with some young and dynamic minds.
The PRaddictability DNA is comprised of vast expertise in domains such as PR, Advertising, Sales & Marketing, Corporate Communications, Investor Relations, Film Making and Information Technology (IT).
Asian Paints Limited, Cisco Systems India, Dell India Private Limited, Glenmark Pharmaceuticals Limited, IBM India Pvt Ltd are just some of the organizations which the promoters of PRaddictability have served in various leadership roles. On the back of such high profile exposure the PRaddictability team now works relentlessly to provide it’s clients the winning edge in formulating top of the line Digital PR strategies and impeccable execution.
Ashutosh Pandey (Cofounder)
Ashutosh is a first-generation digital media entrepreneur; based out of Mumbai. Being one of the first movers in the digital media entrepreneurship bandwagon; Ashutosh has spearheaded the digital communications mandates of leading companies across diverse industries.
Rajdeep Barooah (Cofounder)
Rajdeep Barooah is a Corporate Communications and Public Relations (PR) professional with over 17 years of industry experience. He started his professional career working for 2 of the frontline PR agencies in India – Sampark Ketchum and Perfect Relations (now a part of Dentsu Aegis Network) where he executed communication mandates of reputed Indian and global enterprises like ITC, Godrej, Marico and Yahoo to name a few.
Shahbaaz Kably (Creative Director)
Shahbaaz is a Creative Director with over 18 years agency experience. He has spearheaded 360 degree campaigns for companies like Disney, ICICI, Tata Steel, Sony Music, Yahoo Cricket and Warner Brothers to name a few. Prior to PRaddictability he has worked with Quadrum Solutions as a Sr. Art Director, Sony DADC as a Creative Consultant and AIM PLC UK as a Senior Graphic Artist.
Supriya Gupta (Key Accounts Director)
Supriya has close to ten years of public relations experience spanning across industries like Information Technology, Real Estate, Telecommunications, Sports, Finance and Hospitality. Prior to PRaddictability, she has worked with CBRE, World's largest Real Estate investment firm as Senior Manager, MarCom. She was also associated with ESPN - STAR Sports where she worked as an Assistant Manager, Corporate Communications, responsible for managing the PR mandate across the South Asia region.